Just Projects Inc.




By: Diane Wadham, Director, Corporate Relations


If you are a small business concerned that your size is an obstacle to planning a volunteer initiative, consider eliminating this concern by partnering with another small business in your community.  If you believe you simply lack the resources to make a substantial impact on your community, then partnering is an excellent way to broaden the volunteer base for your initiative.    You can partner with a business similar to yours or you can partner with a business that compliments yours.

Consider accessing the services of your business association to find other businesses that are candidates for partnering.  Use your association’s resources to introduce your volunteer project and partner proposal to potential partners.   As an example, if your business is a restaurant, then consider advertising in your local restaurant association periodicals.  “Joe’s Café looking for other restaurants to raise funds for our local Women’s Shelter”  OR “Joe’s  Cafe challenging other restaurants to raise funds for local Women’s Shelter”  As an alternative, you can engage some of your suppliers to work with you on your initiative.  You could raise funds and your suppliers can donate equipment, food, and utensils, whatever! The possibilities when you partner-up are endless!

 The idea of partnering with other businesses in volunteerism provides your business with another avenue to reach into the community.  Where two heads are better than one, so are two businesses!  By partnering, you help create a larger pool of volunteer candidates.   If your initial outreach does not result in a partnership, do not be discouraged.   At minimum, you have planted a seed in the minds of other small businesses in your community, which may lead to future partnerships or even encourage them to consider a volunteer initiative of their own.

 As a business owner and leader, you have the means of directing some of your leadership capabilities to encourage other businesses to volunteer. While monetary donations are definitely impactful, what has even more impact is the action undertaken to raise the funds in the first place.   Endeavoring to encourage other businesses to engage in volunteerism is yet another significant way to demonstrate that your business is socially responsible.



“I am of the opinion that my life belongs to the community, and as long as I live, it is my privilege to do for it whatever I can.  I want to be thoroughly used up when I die, for the harder I work, the more I live.  Life is no ‘brief candle’ to me.  It is a sort of splendid torch which I have got hold of for a moment, and I want to make it burn as brightly as possible before handing it on to the future generations.”

-George Bernard Shaw




For more information regarding this newsletter, please contact:

Diane Wadham, Director, Corporate Relations


Please note this newsletter is by Just Projects, copyright 2011.  Content was written by Diane Wadham.  Any Just Projects newsletter may be copied to your heart’s content as long as you kindly ask us first via email