Just Projects Inc.




By: Diane Wadham, Director, Corporate Relations


Reading through the previous Just Projects Newsletters will no doubt lead to a couple of conclusions:

1/ employee volunteerism reaps many benefits to both the employee and the employer†† 2/ a successful volunteer initiative requires planning.

Employers that are thinking about developing volunteerism within their organization can build upon the belief that volunteering is a positive and essential element of a well rounded community and businesses should be a socially responsible member of their community.† These two beliefs naturally lay a strong foundation for a business to engage its employees in volunteerism.† The challenge for the business will be in translating these beliefs into active volunteerism.

One might suggest that adopting active volunteerism will naturally take root as various volunteer initiatives and launches take place within an organization and the benefits to the employees and community are realized.† While this could be true, it is best to take proactive steps to ensure these roots take hold.

I have professed the value of planning a volunteer initiative to ensure success. Why not incorporate some of the planning tools to start to develop your organizationís active volunteerism?

A successful volunteer launch can serve as a strong foundation for which active volunteerism can build. A debriefing session at the conclusion of a volunteer initiative can solidify goals and expectations for future volunteer initiatives.† As well, the core values and principles specific to your organization can be aligned to fit within your businessís volunteer philosophies.

Some suggestions to proactively develop your organizationís active volunteerism:

-utilize the debriefing/lessons learned portion of the JPI toolkit to discuss future endeavors

-engage all of your employees in this processóthink† in terms of a group as opposed to a few individuals

-document all ideas and suggestions and summarize common themes and suggestions

-develop a corporate policy or core purpose as it relates to volunteerism.

-set a consistent time of year to meet to discuss the next volunteer launch/initiative (i.e. AGM)

-create a manual that will serve as reference that contains historical data on previous volunteer initiatives

-create a position that will oversee the volunteerism within your organization, such as Director of Community Relations, or Manager of Corporate Social Responsibility as examples.† By having a position in your organization that is focused on volunteerism, this will serve† to underscore the importance your organization places on this activity and define your organization as having volunteerism as a core value.† This does not have to be a new individual but rather an existing staff member who is interested and capable of expanding their portfolio.

The objective of developing active volunteerism within your organization is to avoid the pitfall of experiencing significant lapses in time between volunteer initiatives, possibly resulting in a loss of interest or focus in this important area.


Service to others is the rent you pay for your room here on earth.

-Mohammad Ali



For more information regarding this newsletter, please contact:

Diane Wadham, Director, Corporate Relations


Please note this newsletter is by Just Projects, copyright 2011.† Content was written by Diane Wadham.† Any Just Projects newsletter may be copied to your heartís content as long as you kindly ask us first via email